Instagram is a vain place where typically the most beautiful, rich, and influential thrive. Never to be mixed with the nerds on Twitter or the inspirational meme queen that is your grandmother on Facebook, Instagram is for abs. It’s for luxury. It’s for the flex. So it should come as no surprise that the most liked post on the social media platform was once from Kylie Jenner, who used the platform to announce her daughter’s name to an astounding 18 million likes. But those days are over. To quote Celine Dion, a new day has come. As of last night, Egg is King. Long live Egg.
As of this posting, @world_record_egg’s only post has over 30 million likes. It blew past Jenner’s post on Sunday evening and has been amassing millions of likes since. To put that in perspective, the number of people who have gone onto Instagram to like this egg is approximately a fourth of the people who voted in the last presidential election. The egg has clout. The egg is indeed both edible and incredible.
Buzzfeed News talked to the account’s owner who preferred to be addressed as Henrietta—also, as a chicken. The egg, whose name is Eugene, came about after Henrietta stopped drinking for Dry January and discovered through another article that Jenner’s original post was the most liked. Thus, the egg world record came to be.
And honestly, good. It’s about time that eggs are getting the recognition they deserve. I had an egg yesterday for breakfast. Because it was a Sunday, I had time to really spread my metaphorical wings, so I made an altered version of cilbir, or Turkish poached eggs. This morning, I grabbed a boiled one headed out the door. When has a Kardashian or a Jenner given you a sizable amount of your daily recommended serving of protein? Once, at most? That’s what I thought. Maybe this egg is a sign of hope: a sign that we’re leaving the fascination with celebrity and faux-relatability behind for what really matters: the tangible goodness of food.
In response, Jenner has posted a meme on Instagram where she cracks an egg on the hot pavement of what I’m sure is some wealthy California suburb. It has 2 million likes, which is fine, I guess. It’s no egg.